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Contactless Home Selling: Using Technology to Minimize In-Person Interactions

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Over the past few weeks, societies across the globe have experienced significant transformations due to the spread of COVID-19 and various “shelter in place” orders across the country. If you are/were thinking of selling your home, it is understandable if the recent pandemic has caused you to rethink putting your property on the market.

 

Still, you should not postpone selling your property. Many real estate experts are pointing out the fact that sellers may still be able to command a premium in price, however as the coronavirus crisis progresses, that advantage can disappear. Additionally, by listing now, you can stand out as there will be less competition. 

 

Although putting a home on the market can be especially challenging, the process can be made easier by following our selling tips during the coronavirus pandemic.

 

Virtual tours and other alternatives to crowded open house events

One of the questions you’re probably asking right now is how you can offer home tours during the coronavirus pandemic. Giving prospective buyers an overview of your home does not require an extravagant budget.


Many sellers are now creating pre-recorded virtual tours that consist of a pre-packaged video that shows the home in a specific order from beginning to end. It can have music, or the owner/agent can call out specific selling features. 

 

While these tours are relatively simple to produce, they are limited because prospective buyers cannot see a room from different points of view or get a sense of the home’s location.

 

Live virtual tours are a step up from pre-recorded tours because they provide the ability for prospective buyers to ask questions and receive answers in real-time. They can also request different views, or revisit areas. These tours are often conducted through video conferencing platforms such as Zoom, Google Hangouts, or even Facebook Live.

 

The last form of virtual tours that we will discuss are 3D interactive virtual tours. These allow prospective buyers to interact with the images they see and navigate the home in the order that you choose. Depending on the platform, these tours also enable users to view a floorplan or dollhouse model of the home and see rooms from different points of view.

 

Holding in-person viewings during the coronavirus pandemic

While buyers can now complete most of their purchase related tasks online, most of them will want to have an in-person viewing before closing the deal. Although this can be intimidating, you can protect your health during such events by taking a few simple precautions:

  • Ensure all guests stay at least six feet apart.
  • Have all guests remove their shoes at the door or provide them with footwear coverings. 
  • Disinfect all commonly touched surfaces (e.g. light switches, doorknobs, counters) before and after each viewing.
  • Remind prospective buyers that if they are feeling unwell, then they must postpone the viewing. 

 

Even if you live in an area that has a shelter in place order in effect, you might be able to host in-person showings, provided that real estate transactions are deemed essential. Although every municipality can set their own rules, we have found that real estate transactions often are permitted.

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